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LIST OF SNICKERS SLOGANS

• 1930: “Candy at its Best”
• 2002: “Don’t let hunger happen to you”
• 2002: “Hungry? Why wait?”
• 2003: “Hungry?

  Grab a Snickers”

• 2004: “Make it happen with Snickers”
• 2004: “Most nuts ever!”
• 2006: “Most satisfying”
• 2007: “It’s what you would want”
• 2007: “Get some nuts”
• 2010: “Satisfies”
• 2010-Present: “You’re Not You When You’re Hungry”
• 2010-Present: “Maybe you just need a Snickers”

CANDY AT ITS BEST

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The Snickers candy bar, introduced in 1930, was launched with the slogan “Candy at its Best” — largely to set it apart from the highly competitive candy bar market at the time.

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However, the brand was known as “Marathon” in the UK from 1968 to 1990, and it had its own slogans and ads dedicated to that region.

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DON’T LET HUNGER HAPPEN TO YOU & HUNGRY? WHY WAIT?

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The slogans “Don’t let hunger happen to you” (2002) and “Hungry?

Why wait?” wanted people to take action and buy Snickers from the fi